Retail & Technology

Retail and Technology is a standardized project for ongoing tracking of point-of-sale data in the technical consumer goods markets. We are present since 2004.

Retail and Technology data helps to answer the key questions concerning the general development of the market in terms of:

• Sales (volume & value vise)
• Price development
• Market structure by distribution channels

as well as assists clients in identifying market trends, planning strategies and optimizing the efficiency of their business.

The most important advantage of the panel is presence in more than 80 countries worldwide. This enables international comparability of the data in all countries where the panel is already present.

Methodology & markets

Research methodology could be described by the stages of research from product group definition, determination of the universe, definition of distribution channels, sample creation, data collection and last stage – reporting. Panel constitutes of sample of technical goods retailers and includes larger chains as well as independent retailers. 

Currently we audit 28 different product groups from the following markets:  

• Imaging photo
• Information technology
• Small domestic appliances
• Major domestic appliances
• Consumer electronics

Please visit GfK Retail and Technology web-site for further information.