GfK Roper Consulting

GfK Roper Consulting has been polling consumers longer, more deeply and with more frequency than anyone else. We have an excellent suite of data sources and analytical tools, coupled with our consultants who are consumer experts. Each GfK Roper Consulting client has a dedicated consulting team that understands the category, the business and the brand. It's our job to explore and explain what our findings mean to the brand manager…to the product developers…to the front-line salespeople and customer support teams. It's how we translate insight into actions.

"Roper Reports Worldwide" is based on interviews of approximately 31,000 consumers in over 30 countries. The study concentrates on national and cultural differences as well as key markets in the respective contexts. This provides a country-by-country global market perspective.

Find out more on the website of GfK NOP UK.

The GfK Roper Consumer Styles represent an international instrument for consumer segmentation, which builds on decades of experience in the field of value-based research. This lifestyle segmentation with international application facilitates consistent target group orientation while supporting the marketing effort of companies.

The Roper Reports are named after Elmo Roper (1900-71), one of the American pioneers in marketing research.

 

Contact

TrendKEY09 slipsheet - UK version.pdf

GfK RCS Report Contents 2009.pdf

GfK Roper Consulting - Mood of the World 2009.pdf

GfK Roper Consulting - ValueScope 2009.pdf