• Brand
• Communication
• Price
• Satisfaction & Loyalty
• Concepts & Products
• Purchasing Power Index
• Geomarketing
• Roper

Exploit Price Ranges – The GfK Solution to Price Optimization

Price is emerging increasingly as a driver when it comes to choosing products and brands. But have you determined the optimum price for your product/range?

At a very early stage of product development, we can help you determine the price that fits your product while fully exploiting what your target group is willing to pay for such a product.

Which price strategies should you implement for certain ranges and how can you increase profit as well as sales? For these pricing issues, we use tried and tested, creative methods on your behalf. These can be integrated into other tests or analyzed in specific market research projects.

We select the ideal method for your project from a broad portfolio, or adjust our methods to your circumstances. Use our method expertise for your pricing decisions.

• Identify Price Expectations
• Establish Price Sensitivity
• Check Pricing Alternatives
• Price Simulation and Optimization
• Determine Pricing for Complex Products