Geomarketing
GfK GeoMarketing is one of Europe's largest providers of geomarketing services and products. The company draws on more than 70 years of experience and offers European businesses from all branches of trade innovative geomarketing solutions.
Geomarketing is the cornerstone of successful businesses in this age of digitalization and quickly changing markets. Geomarketing involves the geographic analysis and visualization of your company data in order to spot trends and relationships that would otherwise go unnoticed. Geomarketing thus comprises the ideal basis for sound location and sales territory planning.
Using digital maps to display your market, customer and company data allows for more effective and efficient decision-making. It allows companies to optimize their markets, minimize risk and realize untapped potential.
Components:
1. Geomarketing software: Analizing and visualyzing customers, turnover and sales territories
2. Geomarketing maps and market data: Realizing potential by building on a solid foundation
3. Geomarketing consultancy: Profiting from the professionals’ know-how
Applications
1. Marketing: Analyzing customers and target groups
2. Controlling and sales territory planning: Target lucrative sales regions
3. Branch network optimization, location and expansion planning: Laying the groundwork for success and growth
All businesses need to know where their best customers are located, how much disposable income their target groups possess and how far any given customer must travel to the nearest sales or service point. Successful market optimization depends upon utilizing all resources to their full advantage – particularly with regard to sales.
Put simply, geomarketing brings clarity to the many where questions with which businesses are confronted – e.g., where are my customers located?, where is my turnover the highest?, where are my target groups?, where are the strengths and weaknesses of my markets?, and so on.
