Inovation. Knowledge. Growth

GfK Croatia – Market Research Centre - is Croatian subsidiary of the GfK Group, one of the largest global market research organizations in the world.

A successful piece of market research history

Nuremberg, August 7, 2009 - For 75 years, the name GfK has been synonymous with responsibility, initiative and innovative spirit in the field of market research. The company has succeeded in growing from a small association with close university links to one of the leading global market research organizations. Back then, as now, GfK placed people at the very center of its work: according to founder Wilhelm Vershofen, it tries to "allow the voice of the consumer to be heard".

Our aim is to support companies’ marketing decisions with full-scale market research services and to bring companies offering goods and services closer to consumers through our information services.