Sectors
GfK has split its business into three sectors, which correspond to the three sources from which data supplied to clients is drawn.
Custom Research sector is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market. The sources of information for the Custom Research sector are specific target groups of consumers and professionals.
In the Retail & Technology sector, information on retail sales of technical consumer goods is gathered on a continuous basis. The sources of information for the Retail and Technology sector are retailers.
GfK Healthcare covers specific market postulates of HealthCare industry combining comprehensive GfK market research experience with expertise of our HealthCare team. The main objective of the HealthCare division is to support the operative and strategic marketing decisions of companies present on the health and pharmaceutical market.
Croatian Household Panel sector delivers continuous customized research based on purchase diaries for defined product and service categories. The sources of information are the representative sample of Croatian households (Consumer Tracking).
