Omnibus
Omnibus is a way of data acquisition through the questionnaire containing questions of more different Clients. In that way each Client is included with any number of questions, and all Clients get the information on joint questions about general (demographic) characteristics of the respondents.
Because of more Clients included in the survey, Omnibus is the simplest and more cost-effective means of data acquisition about the consumers' marketplace because you can be included in the survey with any number of questions, with very reasonable prices for a single question as well as the possibility of various discounts -for a larger number of questions, for the repetition of the same question in several waves of the Omnibus survey (tracking) etc.
From the Omnibus survey you can obtain reliable indications about the following:
- Size and characteristics of the segment of consumers and potential consumers
- Brand-image and brand-familiarity of products, services and companies
- Notice ability and appraisal of advertising
- Spending and purchasing habits as well as service-user habits
- Opinions on various topics, including political and other socially relevant topics
GfK Omnibus is based on 38-year old tradition of conducting surveys of that sort in ZIT and CEMA.
Omnibus
Contact
Omnibus info
gfk@gfk.hr