Methods

GfK Croatia is a full-service provider and, as such is able to offer the full spectrum of market research methodologies and techniques. We use all the scientific tools and processes which are employed in the collection of data, its analysis and the reporting of the findings.

Based on many years of experience and our continual development, we can guarantee that all our methods are of the highest quality and that we make use of the most innovative technologies.

GfK Croatia provides various data collection techniques:

QUANTITATIVE RESEARCH

Mostly used techniques are:  

• Personal interviews (face to face)
• Telephone interviews (CATI)
• Online interviews (CAWI)        
• Portable computer interviews CAPI (in hall, personal interviews)
• In hall interviews                             
• Exit interviews 

QUALITATIVE RESEARCH

Mostly used qualitative techniques are:

• Focus groups  
• In-depth interviews
• Online qualitative research (Bulletin Board, etc.) 

CONTINUOUS RESEARCH (TRACKING / PANELS)

Continuous research use variety of techniques and methodologies and a common trade – all of them are continuously conducted during the year and are regularly updated with latest data:

• Household Panel (Consumer Tracing)
• Retail and Technology Panel
• Omnibus    

SYNDICATED RESEARCH – Reports ready at your service  

Common trade of syndicated research is that they are all ready to be used. Mostly they are the results of quantuitative stuidies covering broadly one topic or specific target population.

GfK has a long range of syndicated studies, if interested please contact: Vlasta Kroflin Fišer