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• Methods
  • CATI - Computer assisted Telephone Interview
  • CAPI (computer assisted personal interviewing)
  • CAWI (online)
  • Qualitative Research
  • Omnibus
  • Face-to-Face (personal interview)
  • Mystery Shopping
  • WebMining
  • CatiBus
• Fact Based Consulting

CAWI
Computer Assisted Web Interviewing

 

• Pool with 10000 participants across whole of Croatia
• Offline-recruitment via representative studies – no self-recruitment
• Representative for Internet users in Croatia
• Data bank selection for special target groups
• More than 20 languages available on the system

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardised rotation and randomisation of items
• Automatic plausibility checks
• Full concentration of the interviewer on the important contents of questions and answers
• Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
• Efficient monitoring and control possible – automatic control of sample and quotas
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately
• Possible to integrate logos/pictures/commercials.