CATI - Computer assisted Telephone Interview

• Central CATI studio in Zagreb
• 80 workstations
• QTS autodialer with Voice Recognition
• SMS Sample management for automatic management of the sample and accurate sampling compliance
• Integration of commercials or music samples
• "Transparent fieldwork” – the client has the opportunity to participate at any time in the interview briefing or the execution of the telephone interviews
• 300 trained interviewers
• 10 supervisors
• Continual screen – phone checking
  

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardised rotation and randomisation of items
• Automatic plausibility checks
• Full concentration of the interviewer on the important contents of questions and answers
• Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
• Efficient monitoring and control possible – automatic control of sample and quotas
  
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately
• Possible to integrate logos/pictures/commercials.

Contact

CATI info
gfk@gfk.hr