About us
In October 1999., Fessel-GfK from Vienna, CEMA from Zagreb and Gral Iteo from Ljubljana founded a new marketing research agency, GfK - Centre for Market Research with headquarters in Zagreb. This association resulted in the biggest marketing research agency in Croatia, which provides a wide range of services for its clients.
We belong to the well-established international GfK Group, which consists of more than 130 subsidiaries, offices and partnerships in more than 70 countries all over the world. GfK Group is the leading research institute in Middle~ and Eastern Europe.
By total income, Gfk Group is among top 4 biggest research companies in the world, and third in Europe. Knowledge and new services are constantly being exchanged among group members, while our research and reporting methods match up to to the highest criteria.
GfK in Zagreb employs over 50 well educated professionals in psychology, sociology, IT and economics. We possess our own network of approximately 1000 interviewers nationwide, and eight coordinators in major cities. A group discussion studio (with one-sided mirror) and phone (CATI) studio permit us to respond effectively to our clients requirement for precise and rapid information.
All GfK Market Research Centre projects are according to the standards laid out in "The international code for market and other research" agreed between The International Chamber of Commerce (ICC) and the worlds biggest association of market researchers - E.S.O.M.A.R.
